Plan, plan, plan – Meeting with client to discuss Calls to Action, Unique Selling Points
We’ll talk with you to decide the best course of action in order to make your website work the way it should. Once, and only once this has been established will we start to think about a design for the site. We believe that whilst design is a very important factor in the process, the actual first impression of the site is of utmost significance – if the user comes to the site and likes the design, but doesn’t know what the sites about then you will have lost your potential client – that is why the Call to Action or Unique Selling Point must be where they can see it immediately on presentation of the website – i.e above the fold – the visible area of the website when opened.
